I use to think that after a woman found out that she was pregnant she we go purchase some stretchy wasted pants and visit her doctor regularly, following some basic guidelines. As times change it has become apparent that all phases of life can be capitalized on. Now designers are making custom fit jeans for pregnant women, pregnant celebrities are hitting the red carpet hot couture, and there are countless prenatal fitness regimes available.
There is an increased emphasis on being fit and looking great during pregnancy. The market for finding ways to keep pregnant women fit and healthy is growing rapidly. This is because exercising during pregnancy decreases recovery time. Women are able to bounce back faster after giving birth. To profit from on this scientific fact products promising to help women stay fit during pregnancy are everywhere. There are trendy gyms with special programs that pamper the pregnant woman’s unique needs, tailored yoga classes, and informed personal trainers. If women want to stay fit in the comfort of there own home there are also a variety of books and DVD’s.
I think that this new trendy phenomena demonstrates another shift in society towards healthy living. This market is present because there is demand for it. I am personally interested in this market because I think it is wonderful that women are staying fit while carrying a child.
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ReplyDeleteHey Rachel have you ever heard of Hal Johnson and Joanne Mcleod???
No, but serious it is evident that society is changing and becoming more active. Gym membership are dramatically increasing and it is becoming harder and harder to find facility's capable of holding the majority of events within a community. The era of fenced in Miami beach gyms full of roid monkeys is all but remnants of the past,, except for in Miami,, i think its still pretty cool there... its is time for a new Era!,, an Era of pregnant, athletic running track, carriage strolling women!! Honestly Westside is full of them from 11pm - 3pm.. the trend is undeniable..
Brodie